Datenschutz

Privacy Policy

28.01.2026

Mit diesen Datenschutzhinweisen informieren wir Sie, wie und warum wir die Magazin Verlagsgesellschaft Süddeutsche Zeitung mbH Ihre personenbezogenen Daten verarbeitet, und wie wir gewährleisten, dass sie vertraulich bleiben und geschützt sind.

Wenn Sie die Webseite www.sz-magazin.sueddeutsche.de nutzen, finden Sie die in diesem Fall geltenden Datenschutzhinweise hier.

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When we advertise our products

Direct marketing

We also use your contact data beyond contract-related use for advertising purposes. This is only done if you have expressly consented (Art. 6 para. 1 lit. a) GDPR) or on the basis of our legitimate interest in a personalised customer approach or direct advertising (Art. 6 para. 1 lit. f) GDPR), for example for information about the same and similar products of our company (Section 7 para. 3 UWG).

If you no longer wish to receive advertising, you can withdraw your consent or object to advertising at any time.

The data processed by us will be deleted as soon as they are no longer required for their intended purpose, you have objected to the advertising and the deletion does not conflict with any statutory retention requirements.

  • durch einen Klick auf den Abmelde-Link am Ende der Mail
  • per Mail an online@sz-magazin.de
  • schriftlich an die Magazin Verlagsgesellschaft Süddeutsche Zeitung mbH, Hultschiner Str. 8, 81677 München (bitte Mail-Adresse bzw. Telefonnummer und den Namen von der Registrierung angeben)
  • oder telefonisch über +49 (89) 2183 - 9540.

If you have given your consent, we analyse your clicks in our marketing mailings with the help of so-called tracking pixels, i.e. invisible image files. These are assigned to your e-mail address and are linked to a unique ID so that clicks in the marketing mailings can be clearly assigned to you. The purpose of the user profile is to be able to tailor the marketing mailings to your interests. We record when you read marketing mailings and which links you click on, and use this information to create an interest profile.

You can unsubscribe from any marketing mailing at any time and withdraw your consent to the analysis. There is a corresponding link for this purpose in every marketing mailing.

Your data will be deleted after cancellation of the marketing mailing.

Competitions

In order to participate in competitions, it is sometimes necessary for you to

  • register with us,
  • enter your name in the high score/best list
  • accept the conditions of participation and
  • read the data protection notice.

To take part in quizzes and online games, you only need to register if you want to be entered in the high scores/leaderboards.

For registration and entry in the leaderboard, we process your e-mail address, a user name - preferably a fictitious one - and a password. You must enter the user name in your profile in your SZ account in order to be entered in the leaderboard. The user name will be published in the leaderboard on SZ.de if you click on the "Add to leaderboard" button after registering.
When offering (non-cash) prizes, further personal data is required from the winners, in particular after the end of the competition, such as their address, in order to be able to notify them if they win and send them the prize.

The collection and processing of personal data is used to organise the respective competition and quizzes and, if applicable, to send prizes. The data will be processed with your consent (Art. 6 para. 1 sentence 1 lit. a) GDPR), in the case of competitions in accordance with Art. 6 para. 1 sentence 1 lit. b) GDPR. All data will be stored for the purpose and for the duration of the competition and deleted at the end of the campaign, provided there are no statutory retention obligations. The user name published in the high scores/best lists will only be deleted upon cancellation.

Your data may be passed on to our competition service providers and sponsors within the framework of the conditions of participation to which you have consented and deleted if they are no longer required.

For further details in connection with the respective competition, please refer to the conditions of participation.

You have the right to revoke your consent with effect for the future in accordance with Art. 7 para. 3 GDPR at datenschutz@sz.de.

Company presence in the social media

We maintain a presence on social media. Insofar as we have control over the processing of your data, we ensure that the applicable data protection regulations are complied with. Below you will find the most important information on data protection law in relation to our company websites.

In addition to us, we are responsible for the company websites within the meaning of the EU General Data Protection Regulation (GDPR) and other data protection regulations:

  • Meta Platforms (Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland); weitere Informationen zum Datenschutz finden Sie hier.
  • Instagram (Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland); weitere Informationen zum Datenschutz finden Sie hier.
  • Pinterest (Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland); weitere Informationen zum Datenschutz finden Sie hier.
  • X (Twitter International Unlimited Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland); further information on data protection can be found here.
  • LinkedIn (LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland); further information on data protection can be found here.

We process the data for statistical purposes in order to further develop and optimise the content and to make our offer more attractive. This data includes the total number of page views, page activities and data and interactions provided by visitors. This data is processed and made available by the social networks. We have no influence on the generation and presentation of this data.

Your personal data is also processed for market research and advertising purposes. For example, it is possible that user profiles are created based on your usage behaviour and the resulting interests. This allows, among other things, adverts to be placed within and outside the platforms that presumably correspond to your interests. Cookies are usually stored on your computer for this purpose. Irrespective of this, data that is not collected directly from your end devices may also be stored in your user profiles. Data is also stored and analysed across devices; this applies in particular, but not exclusively, if you are registered as a member and logged in to the respective platforms.
We do not collect or process any other personal data.

The processing of your personal data by us is based on your consent in accordance with Art. 6 para. 1 sentence 1 lit. a) GDPR.

As we do not have full access to your personal data, you should contact the social media providers directly when asserting your rights as a data subject, as they have access to the personal data of their users and can take appropriate measures and provide information.

Should you nevertheless require assistance, we will of course endeavour to support you. You can find our contact details here.

For a detailed description of the respective processing and the cancellation options, please refer to the information linked below.

When you contact us

Contacting us

When you contact us, we only collect personal data (e.g. name, e-mail address, telephone number) if you provide it to us voluntarily. This information is expressly provided on a voluntary basis. The purpose of processing your data is to process and respond to your enquiry. This is also our legitimate interest in data processing in accordance with Art. 6 para. 1 sentence 1 lit. f) GDPR.

In the case of a telephone enquiry, your data will also be processed by telephone applications and in some cases also via a voice dialogue system in order to support us in the distribution and processing of enquiries.

We will delete your data that we have received in the course of contacting you as soon as your request has been fully processed and no further communication with you is required or requested by you.

What else you should know

Controller

Verantwortlicher im Sinne der DSGVO ist die

Magazin Verlagsgesellschaft
Süddeutsche Zeitung mbH

Hultschiner Str. 8
81677 München

Data Protection Officer

atarax group of companies

Luitpold-Maier-Str. 7
D-91074 Herzogenaurach
Phone: 09132 79800
Email: swmh-datenschutz@atarax.de.

Your rights

  • In accordance with Art. 15 GDPR, you have the right to request information about your personal data processed by us. In this context, you also have the right to receive a copy of your personal data processed by us in accordance with Art. 15 para. 3-4 GDPR.
  • In accordance with Art. 16 GDPR, you can immediately request the correction of incorrect or the completion of your personal data stored by us.
  • In accordance with Art. 17 GDPR, you can request the erasure of your personal data stored by us.
  • In accordance with Art. 18 GDPR, you can request the restriction of the processing of your personal data.
  • In accordance with Art. 20 GDPR, you can request to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format and you can request the transfer to another controller.
  • In accordance with Art. 7 para. 3 GDPR, you can revoke your consent once given to us at any time. This means that the processing carried out on the basis of the consent prior to the revocation was lawful and has the consequence that we may no longer continue the data processing based on this consent in the future.

Right to object

If your personal data is processed on the basis of legitimate interests in accordance with Art. 6 para. 1 sentence 1 lit. f) GDPR or Art. 6 para. 1 sentence 1 lit. e) GDPR, you have the right to object to the processing of your personal data in accordance with Art. 21 GDPR. In the event of such an objection, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or for the establishment, exercise or defence of legal claims.
In the case of direct marketing, you have the right to object at any time to the processing of personal data concerning you. If you object to processing for direct marketing purposes, the personal data will no longer be processed for these purposes.

Right to lodge a complaint with the supervisory authority

You have the right to lodge a complaint with a data protection supervisory authority against the processing of your personal data if you feel that your rights under the GDPR have been violated. As a rule, you can contact the supervisory authority of your usual place of residence, your workplace or our company headquarters.

Joint controllers

We are joint controllers in the following cases.

Joint controlling with Meta Platforms

When you visit our Meta Platforms fan page, we are jointly responsible with Meta Platforms for the processing of your personal data. Below we inform you about the associated data processing on our fan page, which does not affect Meta Platforms' terms of use:

Contact details of the controllers and joint controllership pursuant to Art. 26 GDPR

Joint controllers:
the entity responsible for this website (see the information about us mentioned at the beginning)
and
Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, D2 Dublin, Ireland
According to the European Court of Justice (ECJ), we are jointly responsible with Meta Platforms for the processing of your personal data.

Appearance on the Meta Platforms fan page

Scope of data collection and storage

Data Purpose Legal basis
User interactions (posts, likes, etc.) User communication via social media Art. 6 para. 1 a GDPR
Meta Platforms cookies Target group advertising Art. 6 para. 1 a GDPR
Demographic data (based on age, place of residence, language or gender information) Target group advertising Art. 6 para. 1 a GDPR
Statistical data on user interactions in aggregated form, i.e. without personal reference (e.g. page activities, page views, page previews, likes, recommendations, posts, videos, page subscriptions incl. origin, time of day) Target group advertising Art. 6 para. 1 a GDPR

The promotional use of your personal data is particularly important for Meta Platforms. We use the statistics function to find out more about the visitors to our fan page. Using this function enables us to customise our content to the respective target group. In this way, we also utilise demographic information on the age and origin of users, for example, although we are unable to make any personal reference here. In order to provide the social media service in the form of our Meta Platforms fan page and to use the Insight function, Meta Platforms generally stores cookies on the user's end device. These include session cookies, which are deleted when the browser is closed, and persistent cookies, which remain on the end device until they expire or are deleted by the user. As a user, you can use your browser settings to decide for yourself whether and which cookies you wish to allow, block or delete. You can find instructions for your browser here: Internet Explorer, Firefox, Google Chrome, Google Chrome mobile, Microsoft Edge, Safari, Safari mobile (links). Alternatively, you can also install so-called ad blockers, such as Ghostery.

According to Meta Platforms, the cookies used by Meta Platforms are used for authentication, security, website and product integrity, advertising and measurement, website functions and services, performance, analysis and research. Details of the cookies used by Meta Platforms (e.g. names of cookies, duration of function, content collected and purpose) can be viewed here by following the links provided there. There you will also find the option of deactivating the cookies used by Meta Platforms. You can also change the settings for your advertising preferences there.

You can also object to the collection and storage of data through the use of the above-mentioned cookies by Meta Platforms at any time with effect for the future via this opt-out link.
You can use the aforementioned link to manage your preferences regarding usage-based online advertising. If you object to usage-based online advertising with a specific provider using the preference manager, this only applies to the specific business data collection via the web browser you are currently using. Preference management is cookie-based. If you delete all browser cookies, the preferences you have set with the preference manager will also be removed.

Note on Meta Platforms Insights

We use the Meta Platforms Insights function for statistical analysis purposes. In this context, we receive anonymised data on the users of our Meta Platforms fan page. However, we use the filters provided by FacebMeta Platformsook to specify the categories of data according to which Meta Platforms provides anonymised statistics. Meta Platforms provides us with the following criteria or categories for analysing the activities of the website in anonymised form, provided that the corresponding information has been provided by the user or is collected by Meta Platforms:

  • Age range
  • Gender
  • Place of residence (city and country)
  • language
  • Mobile or stationary page views (YouTube additionally individual device types)
  • Interactions in the context of posts (e.g. reactions, comments, shares, clicks, views, video usage time)
  • Time of use
    This anonymised data is used to analyse user behaviour for statistical purposes so that we can better tailor our offers to the needs and interests of our audience.

We see our legitimate interest (Art. 6 para. 1 f GDPR) for data processing in the presentation of our company and our products and services for your information.

Disclosure and use of personal data

If you interact with Meta Platforms, Meta Platforms will of course also have access to your data.

Privacy policy for applicants

Here you will find information about the processing of your personal data if you have applied to our company.

Changes to the privacy policy

We reserve the right to change or adapt this privacy policy at any time in compliance with the applicable data protection regulations.