Wenn Sie ein Angebot der Süddeutschen Zeitung als SZ Plus-Abonnent nutzen, verarbeitet die Süddeutsche Zeitung GmbH Ihre personenbezogenen Daten. Mit diesen Datenschutzhinweisen informieren wir Sie, wie und warum wir Ihre Daten verarbeiten und wie wir gewährleisten, dass sie vertraulich bleiben und geschützt sind.
Wenn Sie SZ.de nutzen, indem Sie nach dem Aufrufen der Webseite einen Vertrag mit Werbung abschließen bzw. abgeschlossen haben, finden Sie die in diesem Fall geltenden Datenschutzhinweise hier.
We take data protection seriously: as a matter of principle, we only process personal data if this is necessary for the provision of a service or offer or if it is provided voluntarily by the user. We also use technical and operational security measures to protect personal data against accidental or intentional manipulation, loss, destruction or access by unauthorised persons. We regularly review and modernise these precautions.
If you have applied for a job with us, you will find the necessary data protection information here.
We collect the data that is generated when you access our digital offers automatically. Otherwise, we collect data based on your entries or messages or through the use of cookies or similar technologies.
Bereitstellung der Inhalte
Produktoptimierung
Vertragsabwicklung
Kommunikation
Werbung für unsere eigenen Produkte
In order to use our digital services, it may be necessary to transfer certain personal data to third countries, i.e. countries where the GDPR does not apply. However, we only allow your data to be processed in a third country if the specific requirements of Art. 44 ff. GDPR are met and thus an adequate level of data protection is guaranteed in that country. This means that the third country must either have an adequacy decision by the European Commission or suitable safeguards in accordance with Art. 46 GDPR or one of the conditions of Art. 49 GDPR. Unless otherwise stated below, we use the currently valid [standard contractual clauses](https://eur-lex.europa.eu/legal-content/DE/TXT/HTML/? uri=CELEX:32021D0914&from=DE “current version of the standard contractual clauses”) for the transfer of personal data to processors in third countries.
In order to protect your privacy and ensure a level of protection appropriate to the risk, we take technical and organizational measures in accordance with legal requirements, taking into account the state of the art, implementation costs, and the nature, scope, circumstances, and purposes of processing, as well as the varying likelihood and severity of threats to the rights and freedoms of natural persons. These measures ensure the confidentiality, integrity, availability, and resilience of your data. This includes, among other things, the use of recognized encryption methods (SSL or TLS) and pseudonymization.
However, we would like to point out that, due to the structure of the Internet, it is possible that the rules of data protection and the above-mentioned security measures may not be observed by other persons or institutions outside our area of responsibility. In particular, unencrypted data disclosed, e.g., by email, may be read by third parties. We have no technical influence on this.
We delete or anonymize your personal data as soon as it is no longer required for the purposes for which we collected or used it.
However, we may still need to store your data until the expiry of the retention obligations and periods imposed by the legislator or supervisory authorities, which may arise from the German Commercial Code, the German Fiscal Code, and the German Money Laundering Act (usually 6 to 10 years). In addition, we may retain your data until the expiry of the statutory limitation periods (i.e., usually 3 years, but in individual cases up to 30 years) if this is necessary for the assertion, exercise, or defense of legal claims. After that, the relevant data will be deleted.
You can contact the data protection officer with your request by mail or by email at swmh-datenschutz@atarax.de.
This privacy policy is updated from time to time. The date of the last update can be found at the beginning of this information.
You can obtain an overview of all the tools and cookies we use as well as an option to withdraw your consent by clicking on Privacy settings at the bottom of the website you are visiting.
You will find detailed data protection information below.
If cookies, device identifiers, or other personal data are stored or accessed on your device for processing purposes, this is done on one of the legal bases of Art. 6 GDPR.
In order to be able to provide the telemedia service you have expressly requested, we also take into account the provisions of Section 25 of the German Telecommunications Digital Services Data Protection Act (TDDDG), in particular the requirement under Section 25 (2) No. 2 TDDDG.
You can find an overview of the technologies used under Privacy settings.
Cookies are text files that contain data from visited websites or domains and are stored by a browser on users' devices. A cookie primarily serves to store information about a user during or after their visit to an online offering. The stored information may include, for example, language settings on a website, login status, a shopping cart, or video interactions. The term “cookies” also includes other technologies that perform the same functions as cookies (e.g., when user information is stored using pseudonymous online identifiers, also known as “user IDs”).
There are the following types of cookies and functions:
When our offer is used, we automatically employ essential technologies and process the following information:
The collection of these logs and their temporary storage and processing are necessary to ensure system security and integrity (in particular to ward off and defend against attempts at attack or damage) and are carried out in accordance with our legitimate interest (§ 25 (2) No. 2 TDDDG, Art. 6 (1) f GDPR).
The storage period for this log data is usually seven days; for reliable detection of AI bots, it is 30 days. From this point on, this specific server log data is anonymized based on our legitimate interest in statistical evaluation to assess AI bots and their impact on our content (Art. 6 (1) f GDPR).
The legal basis for the aforementioned data processing is our legitimate interest pursuant to Art. 6 para. 1 sentence 1 lit. f) GDPR.
The following tools and cookies are strictly necessary technologies, i.e., essential for providing our services as requested by the user.
The legal basis for the data processing described below is our legitimate interest pursuant to Art. 6 (1) (f) GDPR.
We work with the affiliate and advertising company AWIN AG (Landsberger Allee 104 BC, 10249 Berlin, Germany) to store and track user actions (such as the purchase of a product). This also means that data about you is sent to us in pseudonymized form.
If you click on an SZ advertisement on a website and are then directed to our website, this is documented by cookies. Awin creates a limited user profile (without your name and identity) that can document the path from the advertisement to a sale. In order to track this path, Awin uses tracking domain cookies, journey tags, and device fingerprinting. The cookies are set in your browser when you click on one of our ads. The journey tags are integrated into the advertiser's website as JavaScript code so that Awin receives transaction data, and fingerprinting allows Awin to uniquely identify a device by taking browser or device attributes into account. The cookies store information such as when which advertising material was clicked on, at what time, and on which website.
This data is only used to track our marketing efforts and sales. An analysis report from the collected data contains only summarized data that does not allow any conclusions to be drawn about your person.
The Google Tag Manager service is an organizational tool that enables us to control services. The tool only uses the IP address to establish a connection to the server and to function technically. Otherwise, no personal data is processed by the tool itself. Tag Manager ensures that other services are only executed if the conditions (tags) specified in Tag Manager are met. This allows us to ensure, for example, that tools requiring consent are only loaded after you have given your consent. Tag Manager does not access the data processed by the tools.
In order to obtain and store your consent under data protection law, we use the consent management platform from Sourcepoint (Sourcepoint Technologies, Inc., 228 Park Avenue South, #87903, New York, NY 10003-1502, United States). This platform uses strictly necessary cookies to query the consent status and thus display the corresponding content.
The data is stored for a maximum of 13 months.
| Cookie | Purpose | Duration | Type |
|---|---|---|---|
| consentUUID | UniqueUserID to store the user's consent status | 12 months | Cookie |
| _sp_su | Identification of users for sampling consent rates reporting | 12 months | Cookie |
| _sp_user_consent | UniqueUserID to retrieve the user's consent status stored in our database if necessary | Unlimited | Local storage |
| _sp_local_state | Determines whether a user has seen the consent banner so that it is only shown once | unlimited | local storage |
| _sp_non_keyed_local_state | Information about the metadata and the user's UniqueUserID | unlimited | local storage |
We use the authId cookie to ensure that the consent status is not lost and to prevent a new consent request. This cookie is absolutely necessary in order to be able to pass on the consent settings across domains and products for logged-in users.
We use embeds, i.e., embedded content, to offer you interesting content. The respective embedding is carried out using a technical process known as framing. Framing involves simply inserting a provided HTML link into the code of a website to create a display frame on our pages, enabling the content stored on the servers of the third-party platform to be played.
This third-party content is displayed to you with your consent (Art. 6 (1) (a) GDPR).
Some of this content comes from social networks or other companies, including those in the USA. By integrating their content, cookies and similar technologies may be used by them and data may be transferred to them, including to the USA (e.g., your IP address, browser information, cookie ID, pixel ID, page accessed, date and time of access). Details on the integrated content of the individual networks or these companies, which is stored on their servers and for the provision of which your IP address is transmitted to these companies, as well as on the data processing carried out by these companies, which may also include advertising purposes, can be found in the following lines.
You can create a digital account (login) via our login systems, which you can use to log in to all of our digital services after your initial registration. Some offers can only be used if you have a login. When you log in, we use cookies in your browser to identify you.
The following data is processed when a digital account is created:
| Data | Purpose of processing | Storage period |
|---|---|---|
| Log-in data (email address, password) | Logging in or rejecting a user | Until account deletion or after two years if not used if not used after two years |
| Master data | Personal address | Until objection |
| Pseudonymous identifier | Link between user account and subscriber data and recognition of a user | Until end of contract |
| Opt-in data | Securing system operation and identification of the e-mail address | Three years |
| Subscription data | Query of reading authorisation | Until end of contract |
| Identification numbers | Prevention and analysis of misuse | Seven days |
| Usage data | Further development and optimisation of our digital products and subscription offers | Until revocation |
If you do not log out after logging in and before leaving the website or app so that you do not have to log in again the next time you visit, you will remain logged in. If you are inactive, we will log you out after 20 days for security reasons.
The legal basis for the aforementioned data processing is Art. 6 para. 1 lit. b) GDPR.
Wir können Ihnen Informationen über ähnliche Produkte und Leistungen per E-Mail zusenden (§ 7 Abs. 3 UWG). Ein Widerspruch ist jederzeit durch Klick auf den Abmeldelink in der E-Mail oder unter werbewiderspruch@sz.de möglich.
You can delete your login yourself at sz.de/abo under "Login data" or request this. It will be deleted after two years of inactivity at the latest.
Once you have deleted your login, you will no longer be able to use any digital services that require a login. If you still have digital subscriptions with us that require a login, the login cannot be deleted before the end of the agreed subscription term. If you delete your login, this does not replace the written cancellation of a digital subscription.
If you have a digital account with us as a subscriber to the printed edition, you can delete your digital account or instruct us to do so, but you will then lose the associated functions such as the online subscription service.
We use the data stored in your profile (this may be data that you have actively added there during registration or at a later date, or data that you have entered as part of a previous order and which we automatically adopt when you place a new order) to facilitate the ordering or other processes by means of pre-filled forms (Art. 6 para. 1 sentence 1 lit. f) GDPR).
If you have concluded a subscription contract with us or have given your consent to advertising, we process the following data:
| Data | Data category | Processing purpose | Storage period |
|---|---|---|---|
| Name, user name, customer number, e-mail address, password | login data | logging in or rejecting a user | until account deletion or after two years if not used |
| Name, title, customer number, subscription number | contract data | allocation to contract | 10 years after conclusion of contract |
| telephone number | contact details | queries on fulfilment of contract | until end of contract |
| Postal address, telephone number, email address | contact data | advertising | until revocation or objection |
| delivery address, billing address*, forwarding address* | delivery data | contract fulfilment | upon conclusion of contract 10 years or until deletion |
| IBAN | payment data | payment of subscription | upon conclusion of contract 10 years |
| ID | subscription data | query of reading authorisation | until revocation or after two years if not used |
| ID | Usage data | Further development and optimisation of our digital products and subscription offers | Until revocation or after two years if not used |
| DOI (IP address, time stamp, email address) | Opt-in data | Securing system operation, identification of the email address, proof of consent | Until revocation or after two years if not used |
| ID | Pseudonymous identifier | Link between user account and subscriber data and recognition of a user | Until revocation or after two years if not used |
| Date of birth* | Personal data | Birthday greetings | Until revocation |
*Voluntary information
We use cookies and tracking tools to optimize our digital offerings based on your usage. To do this, we measure the development of reach and the use of content and functions, and use A/B testing to determine which variants users prefer.
We want to continuously develop and improve our products. To do this, we need to analyze usage. This serves to evaluate visitor traffic to our digital offerings and may include behavior, interests, or demographic information about visitors, such as age or gender, as pseudonymous values. With its help, we can see, for example, when our digital offerings are used most frequently or which functions are popular. This enables us to identify areas that need optimization.
In addition to usage analysis, we also use testing procedures to test different versions of our digital offerings or their components, for example, and to increase certain user actions or reactions if necessary.
For these purposes, profiles, i.e., data summarized for a usage process, are created and information is stored in a browser or on a terminal device and read from it. The information collected includes, in particular, websites visited and elements used there, as well as technical information such as the browser used, the computer system used, and information on usage times.
The IP addresses of users are also stored. We use an IP masking procedure (i.e., pseudonymization by shortening the IP address) for your protection. In general, no clear data of users (such as email addresses or names) is stored in the context of web analysis, A/B testing, and optimization, but rather pseudonyms, so that neither we nor the providers of the software used, who act as processors for us, know the actual identity of the users.
Um zu analysieren, wie unsere digitalen Angebote genutzt werden und wie oft jeder einzelne Nutzer uns liest, speichern wir Cookies in Ihrem Browser. Damit können wir zum einen unser Angebot weiterentwickeln und zum Beispiel verstehen, wie häufig die Nutzer wiederkommen und welche Browser oder Geräte verwendet werden.
Zum anderen ermitteln wir damit die Conversion-Rate, um nachzuvollziehen, welche Nutzer auf welchem Weg (Websites, Apps) welches Digital-Abo abgeschlossen haben, sowie passende Angebote ausspielen und personalisierte Werte für unsere Kunden berechnen. Zur Berechnung von Kundenwerten erheben wir eine SingleSignOn-ID (SSO-ID) und führen diese mit erhobenen Nutzungsdaten in unserer Datenplattform zusammen.
Wir verwenden für die Datenverarbeitung zu diesen Zwecken die Software CeleraOne des Dienstleisters Piano (Drammensveien 165, 0277 Oslo, Norway).
Ihre Daten werden gelöscht, sobald sie für ihre Zweckbestimmung nicht mehr erforderlich sind und der Löschung keine gesetzlichen Aufbewahrungspflichten entgegenstehen.
The legal basis for data processing is your consent in accordance with Art. 6 para. 1 lit. a) GDPR.
If you order one of our offers or products, we need your address, contact and communication data as well as your bank and, if applicable, credit card data when the contract is concluded.
The processing of this data is necessary for the initiation or fulfilment of the contract (Art. 6 para. 1 sentence 1 lit. b GDPR).
After termination of the contract, we delete your data or block it, unless we are legally obliged to retain this data. The deletion usually takes place after ten years at the latest.
You have the option of managing your contract data for your SZ subscriptions yourself in our online service centre. To do this, you must create a digital account (see Registration and login)
In order to offer you various payment functions, we use software from service providers who support us in processing the payment transaction. The software also manages transactions and controls access control, billing, the checkout process, invoice dispatch, and payment transactions. It also supports our user, product, and price management. In doing so, we process your personal master data (e.g., name, address data), your communication data (e.g., email), order data, contract billing and payment data, and our planning and control data.
The legal basis for this is the fulfillment of the contract (Art. 6 (1) (b) GDPR) and our legitimate interest in proper and functioning payment processing (Art. 6 (1) (f) GDPR).
If you choose a payment method offered by the payment service provider Frisbii, payment processing will be handled by Frisbii Germany GmbH (Mainzer Landstraße 51, 60329 Frankfurt am Main), to whom we will forward the information you provided during the ordering process along with information about your order (name, address, country/region, IBAN, BIC, account number, bank code, credit card number, invoice amount, currency, tax rate, transaction number, product name and description, device ID, order ID, customer ID, invoice ID, email address, IP address) in accordance with Art. 6 (1) (b) GDPR.
Your bank details or credit card details will be processed for payment processing by Unzer GmbH, Vangerowstraße 18, 69115 Heidelberg, whose privacy policy can be found here. We would like to point out that Unzer GmbH will transmit your personal data to other parties necessary for processing the transaction, in particular to the credit institutions, banks, credit card institutions involved, HPC GmbH, Vangerowstraße 18, 69115 Heidelberg, PAY.ON AG, Lucile-Grahn-Straße 37, 81675 Munich and HUELLEMANN & STRAUSS ONLINESERVICES S.à r.l. 1, Place du Marché, L-6755 Grevenmacher, R.C.S. Luxembourg B 144133, where your personal data will also be processed.
Billing data may be transmitted to debt collection service providers if this is necessary for the purpose of debt collection. In this context, we reserve the right in particular to assign our claim to a debt collection company or to instruct such a company to collect our claim. We also reserve the right to transmit information about outstanding payments to credit agencies. Of course, this will always be done in strict compliance with the statutory provisions.
We transfer your data (name, address, and, if applicable, date of birth) to infoscore Consumer Data GmbH (“ICD”), Rheinstr. 99, 76532 Baden-Baden, Germany, for the purpose of credit assessment, obtaining information for assessing the risk of payment default based on mathematical-statistical methods using address data, and verifying your address (deliverability check). 76532 Baden-Baden.
The legal basis for these transfers is Art. 6 (1) (f) GDPR, because only by transferring and checking the data can we assess whether payment obligations can be met, enabling us to carry out the contractual activities in a secure manner. Transfers based on these provisions may only be made if this is necessary to safeguard the legitimate interests of our company or third parties and does not outweigh the interests or fundamental rights and freedoms of the data subject requiring the protection of personal data.
Detailed information on ICD within the meaning of Art. 14 GDPR, i.e. information on the business purpose, the purposes of data storage, the data recipients, the right to self-disclosure, the right to erasure or rectification, etc., can be found at [this link](https://finance.arvato.com/icdinfoblatt “Data protection BS Payone”).
At your request, you can use the services of PayPal (PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg) for payment. For this purpose, we pass on your payment data (total amount of the order, reference on the PayPal account) to PayPal on the basis of Art. 6 para. 1 sentence 1 lit. b) GDPR. The processing of data for payment with PayPal is necessary for the fulfilment of the contract.
PayPal collects information about the transaction as well as other information associated with the transaction, such as the amount sent or requested, the amount paid for products or services, information about the merchant, including information about the means of payment used to carry out the transaction, device information, technical usage data and location data. In the case of a PayPal payment, we may see your data in our PayPal account.
With PayPal Express Checkout, you do not have to re-enter order information or credit card or address details, as these are transferred directly by PayPal.
PayPal reserves the right to carry out an identity and credit check via credit agencies under certain circumstances. Further information on PayPal's data protection can be found here.
Profiling, i.e. automated data processing with the aim of evaluating certain personal aspects, only takes place to check creditworthiness in the course of digital subscription orders in connection with a terminal device.
Prior to transactions with an economic risk, we would like to be able to assess as well as possible whether the payment obligations entered into can be met. This constitutes our legitimate interest in the processing of your data, so that the legal basis is Art. 6 para. 1 sentence 1 lit. f) GDPR.
By providing information and using so-called probability values, CRIF GmbH supports us in making decisions and helps us to process everyday (goods) credit transactions quickly.
This involves making a forecast of future events based on collected information and past experience. CRIF GmbH calculates the probability values primarily on the basis of the information stored by CRIF GmbH about a data subject, which is also shown in the information pursuant to Art. 15 GDPR. Address data is also used. Based on the entries stored for a person and the other data, an assignment is made to statistical groups of persons who have shown similar payment behaviour in the past. The method used is known as "logistic regression" and is a well-founded mathematical-statistical method for predicting risk probabilities that has been tried and tested in practice for many years.
The following data is used by CRIF GmbH to calculate the score, although not every type of data is included in every individual score calculation: Date of birth, gender, shopping basket value, address data and length of residence, previous payment defaults, public negative features such as non-disclosure of assets, creditor satisfaction excluded, creditor satisfaction not proven, debt collection proceedings and debt collection monitoring proceedings. CRIF GmbH itself does not make any decisions, it merely provides us with information to help us make decisions. The risk assessment and evaluation of creditworthiness is carried out solely by us, as only we have a wealth of additional information at our disposal.
You can request information about your personal data stored by CRIF at any time: CRIF GmbH, Victor-Gollancz-Str. 5, 76137 Karlsruhe and here for further information on data protection.
We also use your contact data beyond contract-related use for advertising purposes. This is only done if you have expressly consented (Art. 6 para. 1 lit. a) GDPR) or on the basis of our legitimate interest in a personalised customer approach or direct advertising (Art. 6 para. 1 lit. f) GDPR), for example for information about the same and similar products of our company (Section 7 para. 3 UWG).
If you no longer wish to receive advertising, you can withdraw your consent or object to advertising at any time.
The data processed by us will be deleted as soon as they are no longer required for their intended purpose, you have objected to the advertising and the deletion does not conflict with any statutory retention requirements.
If you have given your consent, we analyse your clicks in our marketing mailings with the help of so-called tracking pixels, i.e. invisible image files. These are assigned to your e-mail address and are linked to a unique ID so that clicks in the marketing mailings can be clearly assigned to you. The purpose of the user profile is to be able to tailor the marketing mailings to your interests. We record when you read marketing mailings and which links you click on, and use this information to create an interest profile.
You can unsubscribe from any marketing mailing at any time and withdraw your consent to the analysis. There is a corresponding link for this purpose in every marketing mailing.
Your data will be deleted after cancellation of the marketing mailing.
Um Ihnen Werbung für unsere eigenen Produkte zeigen zu können, nutzen wir Dienste von Werbepartnern oder kooperieren mit Werbepartnern und Werbenetzwerken (Remarketing). Diese setzen Cookies, Pixel oder ähnliche technischen Mittel ein, um Werbeanzeigen anzeigen und auswerten zu können.
Werbeanzeigen können dabei auf den jeweiligen Nutzer angepasst sein, indem beispielsweise Informationen des Browsers zur Nutzung (wie etwa besuchte Seiten, Besuchszeiten, Verweildauer) herangezogen werden. Aber auch nutzerbezogene Werbeeinblendungen sind möglich. Darüber hinaus können Auswertungen zur Reichweite oder zu Abrechnungszwecken in pseudonymisierter Form vorgenommen werden. Die Einzelheiten zu den eingesetzten Diensten, Kooperationspartnern und einzelnen Widerspruchsmöglichkeiten haben wir nachstehend für Sie dargestellt.
Diese Werbung erfolgt mit Ihrer Einwilligung (Art. 6 Abs. 1 S. 1 lit. a) DSGVO).
You can obtain an overview of all the tools and cookies we use as well as a cancellation option by clicking on Data protection settings.
Wir nehmen am Performance Advertising Netzwerk der AWIN AG, Eichhornstraße 3, 10785 Berlin (nachfolgend "AWIN") teil. Im Rahmen ihrer Tracking-Dienste speichert AWIN zur Dokumentation von Transaktionen (z.B. von Leads und Sales) Cookies auf Endgeräten von Nutzern, die Webseiten oder andere Onlineangebote ihrer Kunden besuchen oder nutzen (z.B. für einen Newsletter registrieren oder eine Bestellung in einem Onlineshop aufgeben). Diese Cookies dienen allein dem Zweck einer korrekten Zuordnung des Erfolgs eines Werbemittels und der entsprechenden Abrechnung im Rahmen seines Netzwerks. In einem Cookie wird lediglich die Information darüber platziert, wann von einem Endgerät ein bestimmtes Werbemittel angeklickt wurde. In den AWIN Tracking Cookies wird eine individuelle, jedoch nicht auf den einzelnen Nutzer zuordnungsfähige Ziffernfolge hinterlegt, mit der das Partnerprogramm eines Advertisers, der Publisher, der Zeitpunkt der Aktion des Nutzers (Click oder View) dokumentiert werden. Hierbei erhebt AWIN auch Informationen über das Endgerät, von dem eine Transaktion durchgeführt wird, z.B. das Betriebssystem und den aufrufenden Browser.
Rechtsgrundlage für die vorgenannte Datenverarbeitung ist Art.6 Abs.1 S.1 lit.a) DSGVO.
In order to show you advertising for our products, we work with Criteo (Criteo, 32 rue Blanche, 75009 Paris, France), an advertising platform that displays personalised online advertising to users. For this purpose, a JavaScript is installed on our websites that starts a call via HTTP or HTTPS protocol to the Criteo domains. This call is processed with an anonymised user ID and the context of the call. By setting cookies on the Criteo domains, usage is tracked anonymously across customer and publisher pages and used for personalised advertising (retargeting). The data is deleted after 13 months.
In order to achieve the optimum performance for a campaign, Criteo loads pixels to signal your current interest in an advert. The control and frequency of the publisher and network pixels is dynamically controlled via the availability of the publisher's inventory and performance.
The pixels are loaded in the protocol of the calling page (HTTP/HTTPS) and are limited to static image pixels. Publishers and networks from which Criteo pixels are loaded are listed here. The list is not exhaustive and is updated regularly.
As both we and Criteo jointly decide on data processing, we have concluded a Joint Controllership Agreement in accordance with Article 26 GDPR. Further information on Criteo's data protection can be found here.
Um auf unsere Angebote aufmerksam zu machen, schalten wir Anzeigen im Suchnetzwerk von Google und Werbebanner im Google Displaynetzwerk (Banner auf Webseiten von Dritten) und nutzen das Remarketing von Google Ads bzw. Analytics. Wir können dabei Anzeigen mit Suchbegriffen kombinieren oder mit individuellen Anzeigen Werbung für Produkte und Dienstleistungen machen, die Sie sich auf unserer Seite angesehen haben. Mit Ads-Remarketing-Listen können wir Such- und Displaykampagnen optimieren, wenn Sie unsere Seite schon einmal besucht haben.
Für diese interessensbezogene Werbung analysiert Google Ihr Nutzerverhalten mit Cookies, die beim Klick auf Anzeigen oder dem Besuch unserer Webseiten gesetzt werden. Wir und Google bekommen dann Informationen darüber, dass Sie auf eine Anzeige geklickt haben und zu uns weitergeleitet wurden. Anhand dieser Auswertungen können wir erkennen, welche der eingesetzten Werbemaßnahmen besonders effektiv sind und können diese hierdurch optimieren.
Die Statistiken, die uns Google bereitstellt, beinhalten die Zahl der Nutzer, die auf eine unserer Anzeigen geklickt haben, und zeigen, auf welche unserer Webseiten Sie weitergeleitet wurden. Außerdem können wir Sie gezielter ansprechen, wenn Sie schon auf unserer Webseite waren. Auch können wir nachvollziehen, bei welchen Suchbegriffen besonders oft auf Anzeigen geklickt wurde und welche Anzeigen etwa zum Kauf eines Abos führen.
Aufgrund der eingesetzten Marketing-Tools baut Ihr Browser automatisch eine direkte Verbindung mit dem Server von Google auf. Wir haben keinen Einfluss auf den Umfang und die weitere Verwendung der Daten, die durch den Einsatz dieses Tools durch Google erhoben werden und informieren Sie daher entsprechend unserem Kenntnisstand: Durch die Einbindung von Ads Advertising erhält Google die Information, dass Sie den entsprechenden Teil unseres Internetauftritts aufgerufen oder eine Anzeige von uns angeklickt haben. Sofern Sie bei einem Dienst von Google registriert sind, kann Google den Besuch Ihrem Account zuordnen. Selbst wenn Sie nicht bei Google registriert sind bzw. sich nicht eingeloggt haben, besteht die Möglichkeit, dass der Anbieter Ihre IP-Adresse in Erfahrung bringt und speichert.
Mehr Informationen dazu finden Sie auch in den Hinweisen zu Website-Statistiken und in den Datenschutzbestimmungen von Google.
Sie können diese Technik unterbinden, indem Sie den Einsatz von Cookies über die Einstellungen Ihres Browsers unterbinden, in den Anzeigen-Einstellungen von Google einzelne Typen von Anzeigen abwählen, interessensbezogene Anzeigen auf Google deaktivieren oder Cookies von Werbeanbietern mit Hilfe der jeweiligen Deaktivierungshilfe der Netzwerk-Werbeinitiative deaktivieren. Wir und Google bekommen dann nur noch die statistische Information, wie viele Nutzer wann eine Seite besucht haben. Dies ist nur durch entsprechende Browser-Erweiterungen zu unterbinden.
Rechtsgrundlage für die vorgenannte Datenverarbeitung ist Art.6 Abs.1 S.1 lit.a) DSGVO.
Wir verwenden Outbrain der Firma Outbrain Inc. (39 West 13th Street, 3rd floor, New York, NY 10011, USA), um Ihnen Werbung auf Partner-Seiten anzuzeigen. Ausgewertet wird nicht die Nutzung durch Sie als Person, sondern die Nutzungsgeschichte Ihres Internet-Browsers. Mit dem Outbrain-Cookie stellen wir fest, welche Erfolge unsere Werbung auf den Partner-Seiten haben, und wie Sie auf unsere Werbeanzeigen reagieren.
Outbrain verwendet hierzu Cookies und verarbeitet dadurch Daten in anonymisierter Form.
Dass Sie mit einem Outbrain-Widget verbunden sind, erkennen Sie an dem Text, der auf Outbrain verweist (z.B. „Empfohlen von Outbrain“, „von Outbrain“ neben den Empfehlungen). Wenn Sie auf die Verlinkung zu Outbrain klicken, sehen Sie einen detaillierten Hinweis, der Ihnen erlaubt, zum Interessenprofil von Outbrain zu navigieren, wo Sie eine allgemeine Darstellung der Arten von Datenkategorien finden, die Outbrain für die Abgabe seiner Empfehlungen verwendet. Sie haben an dieser Stelle auch die Möglichkeit, personalisierte Empfehlungen zu deaktivieren.
Detaillierte Informationen finden Sie in diesen Datenschutzbestimmungen von Outbrain.
Rechtsgrundlage für die vorgenannte Datenverarbeitung ist Art.6 Abs.1 S.1 lit.a) DSGVO.
To find out whether and how effective our adverts are for our own products, we use conversion measurement by embedding a conversion tracking tag or code snippet in our digital products. When you view our adverts, a temporary cookie is stored on your computer or mobile device. As soon as you complete an action, our system recognises the cookie and we record a conversion.
Wir nutzen die Technologie „Microsoft Advertising Conversion“ und dabei speziell das Conversion-Tracking. Microsoft Advertising Conversion Tracking ist ein Analysedienst der Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Klicken Sie auf eine von Microsoft geschaltete Anzeige, wird auf Ihrem PC ein Cookie für das Conversion-Tracking abgelegt. Besuchen Sie bestimmte Seiten unserer Website, wenn das Cookie noch nicht abgelaufen ist, können Microsoft und auch wir erkennen, dass Sie auf eine bestimmte Anzeige geklickt haben und zu dieser Seite weitergeleitet wurden.
Die mit Hilfe des Conversion-Cookies eingeholten Daten dienen dazu, Conversion-Statistiken für Microsoft Advertising Conversion-Kunden zu erstellen, die das Conversion-Tracking nutzen. Wir erfahren dabei die Anzahl der Nutzer, die auf eine Anzeige geklickt haben und daraufhin zu einer mit einem Conversion-Tracking-Tag versehenen Seite weitergeleitet wurden. Dabei erhalten wir keine Informationen, mit denen sich die Nutzer persönlich identifizieren lassen.
Die Datenschutzbedingungen von Microsoft zum Umgang mit erhobenen Daten könne Sie unter diesem Link aufrufen. Microsoft Advertising Conversion können Sie jederzeit hier deaktivieren.
The legal basis for data processing is your consent in accordance with Art. 6 para. 1 lit. a) GDPR.
You will receive newsletters from us if you explicitly order them by providing your e-mail address. We will check the e-mail address you have provided by sending a confirmation e-mail to it ("double opt-in procedure") to ensure that you are really the owner of the e-mail address.
We process the email address to send and analyse the newsletter (Art. 6 (1) (b) GDPR). We analyse your clicks in newsletters with the help of so-called tracking pixels, i.e. invisible image files. These are assigned to your email address and are linked to a unique ID so that clicks in the newsletter can be clearly assigned to you. The purpose of the user profile is to be able to tailor the newsletter offer to your interests. We record when you read newsletters and which links you click on and use this information to create an interest profile.
You can unsubscribe from any newsletter at any time. There is a corresponding link in every newsletter for this purpose.
Your data will be deleted after cancellation of the newsletter at the end of the year in which you unsubscribed from the newsletter.
| Data | Purpose of processing | Legal basis for processing | Storage period |
|---|---|---|---|
| E-mail address | Sending the newsletter | Consent | until cancellation |
| IP address for opt-in | Proof of double opt-in | Consent | until cancellation |
| Time of DOI verification | Proof of double opt-in In | Consent | until revocation |
| Salutation* | Direct address | Consent | until revocation |
| First name* | Direct address | Consent | until revocation |
| Last name* | Direct address | Consent | until revocation |
| Usage data | Further development and improvement of the service | Consent | until revocation |
| End devices | Correct delivery of the newsletter | Consent | until revocation |
*Voluntary information
When you contact us, we only collect personal data (e.g. name, e-mail address, telephone number) if you provide it to us voluntarily. This information is expressly provided on a voluntary basis. The purpose of processing your data is to process and respond to your enquiry. This is also our legitimate interest in data processing in accordance with Art. 6 para. 1 sentence 1 lit. f) GDPR.
In the case of a telephone enquiry, your data will also be processed by telephone applications and in some cases also via a voice dialogue system in order to support us in the distribution and processing of enquiries.
We will delete your data that we have received in the course of contacting you as soon as your request has been fully processed and no further communication with you is required or requested by you.
Süddeutsche Zeitung GmbH
Hultschiner Str. 8
D-81677 Munich
atarax group of companies
Luitpold-Maier-Str. 7
D-91074 Herzogenaurach
Phone: 09132 79800
Email: swmh-datenschutz@atarax.de.
Right to object
If your personal data is processed on the basis of legitimate interests in accordance with Art. 6 para. 1 sentence 1 lit. f) GDPR or Art. 6 para. 1 sentence 1 lit. e) GDPR, you have the right to object to the processing of your personal data in accordance with Art. 21 GDPR. In the event of such an objection, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or for the establishment, exercise or defence of legal claims.
In the case of direct marketing, you have the right to object at any time to the processing of personal data concerning you. If you object to processing for direct marketing purposes, the personal data will no longer be processed for these purposes.
Right to lodge a complaint with the supervisory authority
You have the right to lodge a complaint with a data protection supervisory authority against the processing of your personal data if you feel that your rights under the GDPR have been violated. As a rule, you can contact the supervisory authority of your usual place of residence, your workplace or our company headquarters.
With this privacy policy, we fulfil the information obligations under the GDPR. Our General Terms and Conditions also contain data protection information. These explain in detail how your personal data, which we require to fulfil contracts and for the purpose of identity and credit checks, is processed.
We link to websites of other providers or have integrated elements from them into our website. This data protection information does not apply to them - we have no influence on these sites and cannot check that others comply with the applicable data protection regulations.
We reserve the right to change or adapt this privacy policy at any time in compliance with the applicable data protection regulations.